SEO: the keyword for the blog

 


Today I want to start a new series of posts not about travel, but blogging. My first article will be SEO. An anacronym that every blog should contain. Before going into the topic I want to explain something else. It is somehow related, don't worry. Maybe you remember what I wrote as a goal for the New Year: to add some posts about blogging life. This comes from different messages got from some of you.

The ones who wrote were asking some tips on how to increase visitors and visits numbers or how to use certain plugins. Well, I am not an expert at all and surely some of you are more aware of the use of WordPress or the internet in general. But since I am learning step by step, after one year of direct experience I can share what I did. Because reading a lot of technical articles I noticed that it is not always so clear. SEO is maybe the reason.

It is important also to monetize your blog.

My research on SEO

It is full of bloggers who explain what to do and how to obtain traffic, but most of them write directly to experts. Some others direct you to services that are not free to get a percentage. We all can easily understand the reasons and we have to admit it: we want to become famous, make money in sharing our experience and so on. I personally like to talk about my travel, but surely I would love to share it with all the people. Also, I want to get some money to sustain the costs of the domain and so on. SEO in this is the base.

What I understood is that the first step to increasing the traffic is taken care of SEO. But sometimes the tags and the keywords become more important than the content. This is wrong because you can get visibility, but readers will not understand anything. That is why I decided to add some posts about blogging just sharing what I do. Simply without pretending to be a teacher, because I am not. You will find my blogging posts in the category "Blog News".

What is SEO

SEO means Search Engine Optimization. So it includes all the features that help a website to reach the first places in the results proposed by the search engines like Google, Bing, Yahoo, Safari, and so on. Of course, it is not so easy, but the first step is to pay attention to the structure of the post. You need to find a keyword and insert it a certain number of times into the text. Because the search engine checks their presence to see if it is really related to the topic of the title.

In easy words, SEO makes your post-match with the researches of the people on the internet. So you can appear in the results for certain words. There are a lot of competitors, but if you apply specific rules, changing periodically, you will have more chances to be visible. There are different tools that you can use, but first of all, you should apply a few simple steps.

The strategy

  1. The first action you have to do for SEO is to choose a good name. It optimizes the opportunities to be found easily. How to do it? You have to answer these questions: a) What is the main themeof the blog?  b) What describes your proposal? c) Can I use an essential SEO keyword in the blog’s title or name?  d) Who is my target group? You can use your name or a word or two that easily reminds you of the theme. Get inspired by other blogs active in your field.
  2. Each post has to be written for a specific target group. Pay attention to the language and the topic, because each category of people needs something specific. But this is not the end, so continue to read.

 Domain and posts

  1. Get a domain with the name you want (according to point number 1). You will have only your name (without .wordpress, .blogspot...) and this will make results reporting easy. When you create the URL of a post make it as short as possible because search engines prefer short URLs. This because it is easier the match with the keywords. The date is not necessary for the URL.
  2. If you don't have much time to create new posts, just optimize the ones you already wrote. How? a) add internal links to relevant or related posts inside your website; b) add images with Alt text, you need to write it when you upload the picture. I suggest you save images with a title that includes the main keyword before uploading them to your blog. Do the same with videos; c) use external links to relevant websites about your content; d) review the title, the tags, and meta descriptions to be sure to include keywords for SEO.

Keywords and social media

  1. Adjust the keywords to match the high-priority SEO phrases. They will help you to get a better ranking on search engines. Because they are the main way to indicate the topic. After that, you will be ready to share them again.
  2. Don't forget to share on social media your posts and the links to read them on your blog. This is part of the SEO, but also the easiest way to direct traffic to your site.

SEO and HTML

In addition to the previous stages, you have to take care of the structure. Therefore pay attention to this tip. Your blog has an Editor in Appearance tool. There are HTML codes for the pages. Don't forget to include a structured data markup to provide information about a page. You should prepare a schema markup. Therefore follow this example with the details of your website:

<script type="application/ld+json">
{ "@context": "http://schema.org",
"@type": "BlogPosting",
"headline": "Insert Blog Title Here",
"image": "Insert Blog Image URL Here",
"editor": "Insert Editor/Author Name Here",
"genre": "Theme/Blog Category Here",
"wordcount": "Insert Blog Post Word Count Here",
"publisher":
{
"@type": "Organization",
"name": "Insert Company Name Here",
"logo": "Insert Company Logo Image URL Here"
},
"url": "Insert Blog Post URL Here",
"datePublished": "YYYY-MM-DD",
"dateCreated": "YYYY-MM-DD",
"dateModified": "YYYY-MM-DD",
"description": "Insert short description of the blog post. Try to keep it around 150-156 characters",
"articleBody": "Insert entire blog post here",
"author": {
"@type": "Person",
"name": "Insert Author Name"
}
}

</script>

 Next to SEO tips

In conclusion, I must precise again that this is only the beginning. These steps are important and they are the basic things to do, but there are some other hints that I want to give you, so stay tuned. In the next posts, I will write about a great plugin that I have recently started to use. It guides you step by step in SEO writing. It analyzes your content giving you hints on how to improve it. That tool gave me the chance to get more visits and followers.

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